TVB (Australia) Pty Ltd, a subsidiary of TVBI Company Limited (TVBI), was established in May in 2000.  July the same year, the multi-channel Jadeworld was launched.  Jadeworld has been recognised as the equivalent of the best and latest in Chinese television entertainment, the most popular satellite TV platform that carries multiple Chinese channels in Australia.

With 14 terrific channels operating 24 hours a day, Jadeworld channels include TVBJ, TVB8, TVBS-Asia, TVBS-N, TVBN, TVB Xing He, TVB Korean, CCTV-4, Phoenix, Phoenix Infonews, Dragon TV, Hunan TV, Chongqing TV and Celestial Movies. Viewers can enjoy the comprehensive range of news and entertainment from Mainland China, Hong Kong, Taiwan and Korea.