Lonsdale London, the iconic British sports brand, has come a long way since its humble beginnings in the boxing ring. Originally a men’s clothing and boxing brand, it has successfully made the transition into fashion and street wear and is now just as popular with the girls as it is with the guys. Lonsdale has stayed true to its proud boxing heritage while evolving into the internationally renowned fashion brand it is today, combining style and comfort whether you’re in the gym or on the street.